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Extra Value | Consistency Is Your Superpower 🔥

Extra Value | Consistency Is Your Superpower 🔥

PLUS: Creators like Maxx Chewning and Alison Roman are reshaping industries—and it all started with their audience.

JT Barnett & Creator X
November 14, 2024

What’s Hot?

Hershey acquires creator led brand ‘Sour Strips’

Maxx Chewning just sold Sour Strips to Hershey! He doesn’t have millions of followers—and his content mainly centers around fitness tips. Yet Sour Strips’ success shows that creator-driven brands can thrive beyond their founders’ fanbases and result in acquisitions.

Influencer marketing for success

A great report talking about how influencer marketing requires thoughtful planning, authentic relationships, and strategic alignment with business objectives

”I don’t want to live on the internet”

From her newsletter, to cookbooks and Youtube presence, Alison Roman is now opening her flagship grocery store!

How Olipop managed to own the moment

Olipop built its own niche by using social platforms to grow a community of health-conscious fans, connecting with people who share the same mission.

Don’t hire the “expert”

Watch: How to see things with a fresh set of eyes

The key to longevity and building a resilient creator business

It took 11 years of steady, intentional growth for Reductress to hit over a million followers, proving that slow and consistent efforts can build something truly impactful.

Stop measuring followers and views… instead focus on depth.

The Creator Economy is always evolving, and many are misunderstanding what truly drives influence.

TikTok is becoming Spotify’s new recommendation engine

Spotify and TikTok are taking their partnership up a notch! Now, you can save songs from TikTok videos straight to Spotify or tap shared links to dive right into music, podcasts, or audiobooks!

Founder’s Corner

When it comes to content creation, consistency always beats intensity. It’s easy to get discouraged when your posts don’t get the views or likes you hoped for, but real success comes from showing up and laying one brick at a time-

EVERY. SINGLE. DAY.

Just like fitness, content creation is a long game. Sprints might give you quick results, but they’re not sustainable. The ✨real magic✨ happens when you stay dedicated, even when it feels repetitive or uninspiring.

I’ve been there. When I first started creating content, there were days it felt repetitive and straight-up not fun. But I pushed through, focusing on showing up for the community, no matter how small it was at the time. Over time, I noticed the smallest improvements—better engagement here, a positive comment there—and those moments fueled my drive. Eventually, the results came, not because I went viral overnight but because I built a repeatable process. That’s where the real win lies.

The Building Blocks 🧱

Set a Content Schedule

Decide how many posts you can realistically create each week and stick to it. Start small—2 to 3 posts per week is better than trying to do daily and burning out.

Progress, Not Perfection

Don’t aim for viral perfection with every post. Treat each piece of content as a chance to improve. Learn what works and refine as you go.

Celebrate Small Wins

Track small improvements like comments, saves, or better captions. These are signs of growth and a reminder that your work matters.

Batch Your Content

Create multiple pieces of content in one sitting to reduce daily pressure. This helps you stay consistent without the overwhelm.

Community, Community, Community

Reply to comments and DMs, even if it’s just a handful. Building relationships with your audience creates a deeper connection over time.

Find Inspiration Daily

Keep a running list of content ideas or trends you’d like to try. This keeps you excited and eliminates the “what do I post?” stress.

It’s Okay to Take Breaks

Feeling stuck? It’s okay to step back and reset for a day or two. Just don’t let it turn into weeks of inactivity.

What’s Working?

Use analytics to see what’s resonating. Over time, you’ll notice patterns that guide you on what to double down on.

Consistency doesn’t mean perfection. It means showing up, learning, and improving bit by bit. Trust the process and stay committed—you’ll see results before you know it. 💪⚡️

Opportunities

My biggest focus right now is the recruiting firm I started called CreatorX. We help companies connect deeper with their audience by hiring the best creators in the world for their own accounts.

Our current openings ⬇️

Creator X