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Extra Value | Content That Matches You!

Extra Value | Content That Matches You!

PLUS: Love Island USA broke traditional TV! 💥

Creator X & JT Barnett
July 17, 2025

What’s Hot?

How big was Love Island this year?

Are you clocking this? 🤏 Love Island USA set some new viewership records and socials was going crazy every episode! Wacth how the show is redefining reality TV!

Music industries biggest shift is community 🔥

Bieber just raised the bar for every artist out there. His latest release, “SWAG,” pulled in 200 million streams in a single day, no campaign, no traditional push, just a surprise drop. For all artists out there, understand that you are the distribution. The power is in direct-to-audience connection. When you build community, you don’t need a middleman.

Brands are flocking to the WNBA!

The WNBA All-Star Weekend is pulling in big names like Disney and Google and they’re showing up with some seriously smart marketing moves. The weekend will feature various activations and collabs, highlighting the growing cultural impact of women's sports.

The best affiliate programs for creators.

Perfect for creators looking to boost their visibility and earnings. If you’re early in your content journey look through some of these programs, they might really help!

A $250 Billion industry! 🤯

The creator economy is being built by us: the influencers, the content creators, the creative minds showing up everyday. Brand deals, owned products and good management, that’s the play here. If you’re trying to grow, this report’s a wake-up call.⚡️

Twitch’s new vertical streaming.

Twitch is testing vertical video right now 👀. They’re rolling it out to a small group of streamers with a new vertical theater mode and updated UI — clearly trying to compete with TikTok and Reels.

Founder’s Corner

I've worked with everyone from Warner Brothers to Adobe, and here's what I've learned: there's no one-size-fits-all approach to content. The game changes when you stop trying to fit a mold and start leaning into who you actually are. Your personality is your advantage. 💪

I have some content strategies that'll help, let’s get into it!

The Visual Storyteller

If you're someone who sees beauty everywhere and has an eye for aesthetics, clock it 🤏. Think of those dreamy Florence vlogs posts that make everyone want to book a flight immediately.

Here's how to nail it:

• Layer stunning B-roll footage with simple text overlays

• Focus on creating a mood over just giving them info

• Use natural lighting and beautiful locations (even your local coffee shop works!)

• Keep text minimal but impactful

The magic happens when you combine visual storytelling with just enough context to make people feel something. You're not just showing, so prioritize the experience and creating that mood.

Raw and Relatable

Want people to really get to know you? Strip away the filters, ditch the fancy editing, and just talk to the camera like you're chatting with your best friend.

This approach is pure gold :

Zero production cost just you and your phone ➡️ the fastest way to show your personality ➡️ builds genuine trust with your audience ➡️ People crave authenticity in our overly polished world

Pro Tip: Next time you film, resist the urge to redo or over-edit. Post the first or second take.

Riding the Wave of Trends

If you're chronically online 😂 or the person who knows what's happening before everyone else… trending humor is your playground.

Here’s some viral trends for this week:

If you want to ride a trend the right way? Spot it early, give it your unique spin, and make sure it hits home with your audience, FAST. You're not copying the moment, you're translating it through your lens. The best part is, some of these dont take much editing or even filming effort, rather your uniqueness shines in these trends because its YOU and your interpretation of it.

The Journey Documenter

If you’re building something, learning something, or going through something big… don’t wait until the end to share it. The real value is in the middle! I want you to show the process, the highs, the lows, and everything messy in between.

Whether you're:
👉️ Leaving your 9–5 to start something on your own
👉️ Learning a new skill from scratch
👉️ Trying to grow a business, a brand, or just yourself
👉️ Pushing through something personal that’s changing you

Post it. Talk about it. Show the process. Let people root for you, learn with you, and see what it actually takes. That’s how you build connection.

The Plot Twist

Here's the thing, you don't have to pick just one. The most successful creators I work with mix and match based on what they're feeling and what their audience needs.

They evolve. They pivot. They test what feels right in the moment. You’re allowed to have range.

Here’s your action plan:
➡️ Start with the content style that feels easiest and most you
➡️ Use it to build confidence and connection
➡️ Once you’ve got your rhythm, start testing new vibes—try a new format, a new tone, a new angle
➡️ Watch what lands with your audience (and what doesn’t)—but don’t be afraid to surprise them

Because the goal isn’t to be everything to everyone. It’s to explore the many versions of you and show up for the people who are growing alongside you.