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Extra Value | How Harley-Davidson Earned Lifelong Loyalty

Extra Value | How Harley-Davidson Earned Lifelong Loyalty

PLUS: Google I/O 2025 shook the world and brand new shows on Peacock!

Creator X & JT Barnett
May 22, 2025

What’s Hot?

Peacock is giving creators a chance!

Creators are taking over Hollywood, and we love to see it 🤩. Peacock just dropped four new shows from digital creators: Charlie Curtis-Beard, Katie Florence, Serena Kerrigan, and Daren Vongirdner. It’s to see major platforms finally giving creators the spotlight—and even cooler to watch them kick open the door for the next wave. 🔥

Nickelodeon Kids Choice Awards hosted by Tyla this year!

Lots of familiar faces at this year’s KCA’s, with names like MrBeast, Keith Lee, Charli D'Amelio, and Emma Chamberlain all getting their flowers 💐. It’s huge for kids to see their favorite creators not just online, but on major stages, getting real recognition.

Haliey Welch opens up.

After six months, Haliey Welch breaks silence on her pod “Talk Tuah”. Opening up about the crypto controversy, what the media got wrong, and her role in it all.

Instagram Edits explained.

Solid read if you're looking to learn IG edits and pick up some new tricks. Always worth experimenting with new platforms, especially when Meta’s behind it and pushing content to Reels.

Google I/O 2025

All eyes on AI this year! Google introduced a lot of new things like smarter search, AI shopping, task-completing assistants, and even a new filmmaking app 🎬. Big moves in creativity, productivity, and how we use Google every day.

Landscape or portrait… which should you film in?

Loved this TikTok from Hardpin Labs, such a smart breakdown of when to use different formats. Fun watch, this one 🙌

Founder’s Corner

Let’s talk about loyalty for a second.

Harley Davidson got people to literally tattoo their company’s logo on their body. Not wear a T-shirt or put a sticker on their car. Tattoo it… forever 🤯. That’s next-level brand loyalty and it didn’t happen by accident.

That tattoo signifies an emotional connection.

So the question is… how do you build that kind of connection?

💬 It Starts With This: What Are They Struggling With?

When I sit with brands, I always ask this first:

“Do you actually know what your people are struggling with?”

Not surface-level pain points. I’m talking about real human struggles. The stuff they might not even say out loud.

Start by getting curious. Spark the internal convos with your team:

What are the real-life moments our audience is going through?
What fears, frustrations, or blockers are keeping them stuck?

When you start building from that level of understanding, your product feels more intentional. And your brand starts becoming a trusted presence—not just another name in their feed.

🌉 Be the Bridge (Not Just the Brand)

Once you know what they’re dealing with, the next question is:

“What’s their dream life look like?”

Your brand should be the bridge. On one side: their struggle. On the other: their dream life. So the next step should be to create alignment.

💡 Every piece of content, every offer, every touchpoint should map to that transformation.

The best brands engineer their strategy around the emotional and practical steps it takes to create that shift.

And the tighter that alignment is, the more people will resonate with what you’re building.

🚀 What You Should Be Doing Right Now

If you’re trying to build long-term community, here’s your move:

Talk to your audience. Ask what they’re stuck on. Listen.
Figure out what they’re dreaming about — even if it feels big.
Map out how your brand, product, or content gets them there.
Build content that speaks to that journey, not just your offer.

People don’t tattoo logos because of clever copy or a good ad. They do it because the brand helped them feel seen, understood, or empowered.

Our goal is to create brands people actually believe in. Hope this helps put some things in perspective 😊, if I can help in any way let’s connect! 🫶