What’s Hot?

Building the Brand

• Just dropped a new YT vid. Would love for you to check it out! 😎

8 data secrets Mr. Beast uses

• For creators like MrBeast, data is the secret sauce. It’s all about knowing what works and using it to keep viewers coming back for more!

0 to 200K followers in 6 days? 🤯 

• Define your journey and be the main character!

How to rebrand your life in 2025

• A great reel explaining how self expression and actualization is the secret sauce to success. Give it a watch!

Zuck doin’ too much? 🤔 

• Meta sparks controversy with its new editing tool, almost similar to CapCut, released right after the TT ban was lifted! Making things worse, Meta recently joined the platform after the ban and people are not here for it.👎️ Many are blocking Meta’s account, worried the company might interfere with their FYP’s.

A new way to stream sports

• The Australian Open is taking its YouTube streams to the next level, turning live matches into animated ones… almost like it’s out of Wii Sports! A creative twist that keeps fans entertained while working around traditional broadcast restrictions.

Shopify teams up with popular streamers in its latest esports venture

• For new streamers, let this be a reminder that building a strong connection with your audience can open doors beyond just making videos. Proof that creators can use their brand to explore new opportunities and make an impact in areas they’re passionate about.

Memo to the future 💭 

• A great (and quick) read by Seth Godin on decision making and planning for the future.

Founder’s Corner

In the fast-paced world of content creation, there’s one reliable truth: your content needs to stand out and connect!

People don’t come to social media to be sold—they come to connect, learn, lol, and scroll for things that feel relatable.

And right now is the perfect time to go all in… DOUBLE DOWN! Film your content, experiment and have fun, because while others are pulling back, you’re foot is on the gas pedal! 😤

Doubling down doesn’t mean spamming content or sticking to what feels safe. It’s about getting creative, testing new ideas, and figuring out what resonates. Try a new format, post a wild idea, or remix something that worked before. This is your chance reaallly to stand out. ⚡

Post videos that look like they belong in your audience’s feed, People connect with real, so give them you.

How to Double Down on Content Now:

• Think Like a Viewer: Make videos that you’d stop scrolling for. If you wouldn’t watch it, why would they? Look out for things that make you stay, in other peoples content and take note.

• Try New Formats: Short clips, behind-the-scenes, raw moments—find your mix. 🤘🏽

• Test + Learn: Post it, watch the feedback, and tweak it. The best ideas come from experiments.

• Have Fun With It: Creativity thrives when you’re enjoying the process. Let loose and see what happens! ☺️

What Kind of Content Works?

• Stuff that’s real: Stories, advice, or funny moments your audience will vibe with.

• Value-packed: Give tips, insights, or humour they want to engage with.

• Personal: Be you. People follow people, not perfect.

For creators, businesses, and entrepreneurs—this moment is gold. 💰 When others pause, you move! The opportunity isn’t just to grow your audience—it’s to build trust, loyalty, and set yourself apart as someone who understands their community.

Watch how consistency and creativity can open doors no one else sees. Much Love 😎 🔥

Opportunities

At Creator X, we are helping companies connect with their audience by hiring the best creators in the world!

⬇️ ⬇️ ⬇️  

Creator X

• LA, Content Creator, ~15-20 videos/month, ~$4000~$7000/month

We’re Not Really Strangers

• LA, Content Creator, ~5-15 videos/month, ~$5000~$7000/month

Drink Update

• Role: Community Manager

• You will manage and oversee social media accounts. Source and connect with creators for gifting, and oversee thoughtful gifting initiatives (35–50 gifts weekly with handwritten notes). Also keep the community involved by engaging in comments and DMs!

  If you’re interested, shoot an email at: [email protected] 

➡️ If you are a company wanting to recruit creators with us, click here

➡️ If you are a creator wanting to work with companies, click here