Extra Value
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Extra Value | Spending vs. Investing, a Simple POV

Extra Value | Spending vs. Investing, a Simple POV

PLUS: MrBeast is raising $5 Billion 🤯 and TikTok's 2027 Projections!

Creator X & JT Barnett
March 06, 2025

What’s Hot?

MrBeast values his company at $5 Billion!

Big moves happening! Jimmy is raising some serious funds to build a holding company for his entire empire: YT channels, Feastables, Lunchly… all of it! With his brands raking in $400M+ last year, this play sets him up to scale even bigger. 🚀

2027 Projections for TikTok

With $77 billion on the table, TikTok is aiming to turn its live streams into a sales machine by 2027. Big shifts happening in e-commerce especially with the implementation of AI paired with live shopping.

New algorithm changes for Instagram, explained.

Amazing reel by Julia breaking down how to succeed on reels and get your content to reach more people with the user based algorithm.

Every idea you have, has been done before…

So how do you create something original?

The hottest influencer campaign of February

Great Linkedln post from Brett Dashevsky on how Hellmans took over socials in Feb!

The cost of success is embarrassment

Rejection is crucial for success, so here’s why you need a rejection log!

How Jimmy cracked the code to his viral success!

WTF is the purple cow theory? 🤔

Founder’s Corner

We’ve all spent money on stuff that felt right in the moment, but probably didn’t add much to our lives. And we’ve all had those moments where we spent on something that genuinely made our life better! The key is understanding that balance! 🔑✨

The way I’ve always looked at it—and what’s helped me the most—is asking myself one simple question:

What am I getting back from this? 🤔

And that doesn’t just mean financially. It could be:

• Energy – Does this make me more excited or motivated? Some purchases are just about how they make you feel. If something gives you energy, makes you show up better, or gets you excited to work, that’s valuable! 🔋 😤

• Time – Does this free up space for things that matter? If a purchase buys back your time, it can be worth it ⌛️. That could be paying for a service that lets you focus on higher-value work, upgrading to a better tool that speeds up your process, or even something as small as meal prepping to free up hours during the week. ⭐️

• Opportunities – Does this open new doors for me? Some investments don’t pay off immediately but create opportunities long term. This applies to courses, connections and personal projects that build skills + credibility! 👊

• Enjoyment – Does this make my day better in a meaningful way? Not everything has to be about productivity. Sometimes, it’s about pure enjoyment. If grabbing a coffee at your favourite café makes your day better, that is a return ☕️ or if upgrading your bed improves your sleep, 💤 that’s valuable! When the purchase brings some joy or even peace… it’s always worth it. 👏

I’ve run my business profitably since day one, with no investors, and a big part of that has been only putting money into things that give me something back!

When you start thinking this way, it becomes really simple:

✅ Ask yourself: What am I getting back from this?

✅ If the answer makes sense to you, then you’re on the right track.