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Extra Value | Start Taking Linkedln Seriously

Extra Value | Start Taking Linkedln Seriously

PLUS: Youtube turns 20 and the Ice Bucket challenge makes a comeback!

Creator X & JT Barnett
April 24, 2025

What’s Hot?

Youtube turns 20!

20 billion videos uploaded. 12% of all TV viewing. More daily likes, comments, and creator engagement than any other platform, and YouTube’s still not even close to done 🙌 . This thing is the blueprint for where media is headed, so excited to see what’s in store!

The Ice bucket Challenge Is back.

The challenge initially blew up in 2014 with everyone dumping ice water for ALS, and now it’s back, but this time for mental health! What’s wild is seeing a whole new generation pick it up and run with it—same challenge, same purpose, but now it’s spreading even faster thanks to TikTok and Reels. Good ideas don’t fade, they evolve and get adapted by a newer gen. 👊

Best Practices for Linkedln!!

I talk about this in today’s CEO’s corner, but here’s some resources to help you get started! 😄

The Next Pixar? The crew rethinking kids’ entertainment.

The Kids' Table is building fun, meaningful content for the next gen! Original shows, characters, and collabs made for platforms like YouTube and TikTok, all dedicated for kid viewership and target brands!

Brands took over Coachella!🔥

Some of these activations were so sick! When brands show up right, festivals become the perfect spot for organic reach and real connection. This year proved it!

Use these viral hooks for your next video.

Brian shares an awesome carousel with hooks that are sure to get some real engagement and viewer retention.

Edits is live! 🎬️

Highly recommend playing around with this. Check your app store!

A candid covno with Kickstarter CEO

Everette Taylor talks longevity + relevance and how content is crucial to their growth!

CEO’s Corner

If you've been sleeping on LinkedIn, wake up!! 😤

I spent some time at Canva Create with the LinkedIn team inside their content studio. I can feel the⚡️energy⚡️around video on the platform… it’s real and growing!! 🔥

There’s a major shift happening right now and video is exploding across LinkedIn, and the platform is actively encouraging creators to step up and share their stories. Most people still think LinkedIn is just for job listings or text-heavy posts. I think that’s outdated thinking. 🤔

Here’s what’s really going on:

🎥 Video is the fastest growing format on LinkedIn.
The demand is way up, but supply from creators is still catching up! That means there’s white space, right now, for you to come in and own your lane.
📈 Videos get 1.4x more engagement than any other kind of post on LinkedIn.
This isn’t just about getting likes. Engagement here = visibility with the right people. And once they engage with your video, it opens the door to everything else you share: your written posts, newsletters, updates all get a boost from that initial attention! 🤩
🧠 The audience is super dialed-in.
LinkedIn isn’t like Instagram or TikTok where your content could land anywhere. On LinkedIn, your videos are reaching people in your industry and a professional audience:
- Potential investors
- Future hires
- Business partners
- Even your next customers

So if you're building something, if you're chasing a goal, or if you’ve got a unique perspective that deserves attention… this is your moment 📣.

What I love most about LinkedIn right now is that the playing field isn’t overcrowded. There’s space for thoughtful, real content. And if you’ve ever wanted to build community around the things you care about… this is a great place to start.

I’ll leave you with this —

🎬 Start posting. Tell your story. Let your people find you. And if I can help in any way, you know where to find me.

Let’s go, much love! ❤️ 👊