Extra Value
Posts
Extra Value | The New Currency in 2025

Extra Value | The New Currency in 2025

PLUS: The latest from the Super Bowl and new Youtube Updates

Creator X & JT Barnett
February 13, 2025

What’s Hot?

Brittany Broski scores her Super Bowl deal

DraftKings and Brittany Broski team up for a Super Bowl LIX predictions game, letting fans guess pop culture moments for a shot at $60K!

Some of the best Super Bowl ads this year!

Which ones do you like best?

The rise of wellness festivals.

Imagine Burning Man meets a marathon—then add cold plunges and saunas for recovery. It’s all about movement (8hr race), mindset, and community. Millennials and Gen Z are shifting away from party culture, trading late nights for early runs and social fitness. Run clubs, wellness groups, and coffee meetups aren’t just trends—they’re the new way to connect, push limits, and level up together. The IRL trend for 2025 is in full effect.

How to create eye catching carousels!

Here’s a carousel… about making great carousels 😂. Nail the design + hook your audience = content that sticks

Poppi vs. Olipop

The internet’s been picking sides after Poppi’s Super Bowl marketing campaign. Poppi sent full-sized vending machines to influencers, hoping to boost brand visibility, which it did… but not in the way they expected. And Olipop is in the comments throwing subtle shade. 🥊

Buzzfeeds “better internet” manifesto

The company known for their quizzes and pop culture references, BuzzFeed is launching a new social platform aimed at spreading joy, positioning itself as a competitor to Instagram, TikTok, and X.

How Youtube’s new AI updates can help you reach a global audience

New features include AI dubbing, which means you can now take your videos and change it to various different languages, reaching a wider audience globally!

Creator Spotlight 💡

Jared McCain

NBA rookie Jared McCain has been giving us an inside look at life in the league, and his vlogs are a must-watch! It’s so cool to see athletes pulling back the curtain and sharing their journeys behind the scenes. This new wave of athletes aren’t just competing in sports anymore…they’re locked into content culture, building brands and audiences while they play. But the best part about Jared’s videos is that, he keeps it real! His energy is unmatched, his mindset is locked in, and you can tell he’s putting in the work for the 76’ers. His season got cut short due to injury, but he’s still documenting everything in his vlogs, sharing his recovery. Can’t wait to see how he levels up from here!

Founder’s Corner

If you’re still measuring success in business by how much money you make, you’re playing the wrong game. In 2025, success isn’t measured in dollars. It’s measured in freedom. 💭

Freedom is waking up and deciding where you want to be, who you want to work with, and how you want to spend your time. It means you’re doing things that actually matter to you. It can really look like this:

Working from anywhere—whether that’s a beach, a coffee shop, or the lighthouse campus 😉, because you built something that runs wherever you decide to be!
Choosing exactly who you want to work with. You can build a team that believes in your vision, matches your energy ⚡️, and helps bring your ideas to life. The right people make all the difference and you get to pick who gets to be in your corner. 🤝🏽
Saying yes to experiences that matter and no to anything that doesn’t align. ✅

What’s the point of making more money if you’re still stuck in the same cycle? 🔄 Waking up to a schedule you don’t control or filling your day with calls/meetings you don’t actually want to take. Your business doesn’t own you… it’s the other way around.

Remember that money is a tool, it’s there to buy back your time, to create choices, to let you live on your terms ✨. So ask yourself: is what you’re building giving you more freedom or just more work?

In 2025, the people who win aren’t the ones chasing numbers. They’re the ones designing a life they actually want to live. 😎 🤙🏽