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Extra Value | This is Why Your Story Matters

Extra Value | This is Why Your Story Matters

PLUS: Yahoo pushes new platform for creators, TikTok is back in the app store and more!

JT Barnett & Creator X
February 20, 2025

What’s Hot?

New Episode of Building the brand!

Would love for you to check it out! 😎

TikTok grabs market share from Shein

TikTok Shop, which took off in 2023, is already challenging giants like Shein and PDD Holdings. But with potential challenges and regulatory risks, will this trend continue?

Colin and Samir’s Ideation Challenge

A simple four step framework, that helps you generate better ideas for your Youtube channel!

Venture capital firms are starting to invest in creators!

The future of the creator economy is evolving, as big investment funds get involved. VCs are starting to see the opportunity beyond just videos. Creators are building million-dollar businesses and driving massive engagement that fuels demand… so, by investing in the source (the creator) rather than just the product, they’re betting on long-term growth and influence.

Yahoo For Creators

A new platform that lets creators publish and monetize content on Yahoo News. There’s an active 185 million currently using Yahoo news, so this allows for great exposure and even offers a 50/50 ad revenue split! Right now, it’s invite-only, but they’re planning to open it up to more creators soon. If you’re looking to get in early, keep an eye on it!

TikTok is back in the app store

Apple and Google have reinstated the app on U.S. app stores. The future of TikTok is up in the air, with multiple buyers still expressing interest to keep their U.S. operations.

Founder’s Corner

I just wanna say this to everybody scrolling right now—your story matters.

Some of the hardest things you’ve been through, the moments that felt impossible, the stuff that kept you up at night—those are the exact things that could change your life and someone else’s if you shared them.

We’re living in a time where connection is currency 📲. People aren’t just looking for entertainment, they’re looking for ✨relatability✨. They wanna know they’re not alone in their struggles. And YOU, with this phone in your pocket, have the ability to put that out there. You don’t need to be perfect, polished, or an expert—it just has to be your journey!

Keep in mind:

• The creators who win are the ones who open up about their experiences, share their unique perspectives, and invite people into their world, making their audience feel seen.

Think about your favorite creators. The ones you actually feel connected to. Why do you trust them? Why do you keep coming back to their content? It’s because they’ve given you a sense of relatability. They’ve let you in. 😎

So, here’s my challenge for you:

Take a moment to reflect on an experience that shaped you, even in the smallest way. 💭. Maybe it was a conversation, a lesson learned, or a setback that taught you something valuable. Looking back, what do you wish someone had told you during that time? What perspective or reassurance would have made a difference?

That’s what I want you to share… your story. You never know who might need to hear exactly what you needed back then. ⭐⭐