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Extra Value | Viral Content Case Study

Extra Value | Viral Content Case Study

How a coffee shop is changing short form content!

JT Barnett & Creator X
July 24, 2025

What’s Hot

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A dating app that’s exploding in the app store!

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Founder’s Corner

Just came across an account that completely stopped me mid-scroll, had to share with you guys how they’re doing it. Brooklyn Coffee Shop (@bkcoffeeshop) is absolutely crushing short-form right now!! What they’re doing is super smart, intentional and waayy different from what most creators are putting out there ⚡️

These guys are building/sharing a whole experience. Lots of lessons here for creators, founders, and brands who want to actually stand out right now, let’s get into it! 👇️

Why Going Big Actually Works

Brooklyn Coffee Shop went full cinematic! I’m talking professional set design, proper lighting, the whole nine yards. Here's what makes their approach genius: They're treating short-form content like a legit TV production, and… It's working.

As viewers scroll their feed ➡️ the sharp visuals + cinematic framing show higher production value ➡️ triggers curiosity and commanding attention.

Pre-Production Game Plan

Everything is pre-produced, which means they're writing scripts, planning shots, and designing every element before the cameras roll.

Why this matters more than you think:

Pre-production eliminates the guesswork.
Everyone on set is dialed in! They know the story, the plan, and what the final outcome should look like.
Makes the content feel so ✨intentional✨ and clean.
Set design: creating a recognizable environment that becomes part of their brand.

The Collab Strategy

Here's where it gets really smart…they're not doing this alone. They're bringing in other influencers and creators to participate in the show, then leveraging those collaborations for cross-promotion! 🤝

The multiplication effect is insane. When they feature another creator, that person shares it with their audience too. Suddenly, one piece of content is reaching multiple audiences organically. It's like getting free distribution deals with every episode.

Plus, having different personalities and characters keeps the content fresh. Viewers never know who's going to show up next, which creates anticipation. 🤔

What's The Real Goal?

Now, I may not know these guys personally, but I can read the strategy from a mile away. This level of production isn't just about social media metrics, they're positioning themselves to get picked up by a bigger network or to attract attention for larger projects.

Think about it:

They're showing networks, brands, partners that they can produce high-quality and engaging content (consistently).

This series becomes their calling card or their portfolio. 136K followers, weekly episodes, new cast/ characters and an engaged comment section… that’s proof of concept. 🤷‍♂️

Your Content Goal = Your Content Strategy

Let’s zoom out for a second. What’s the real goal behind the content you’re creating?

If you're selling a product: your content should drive sales through storytelling.
If you're building a personal brand: you need a format people remember and come back to.
If you're chasing bigger opportunities: your content should look like you're already playing at that level.

Consider this:

✅ Instead of random one-off posts, what if you created a series?

✅ Instead of just you talking, what if you brought in guests? (this can include friends and family when you’re starting off… or honestly? Play multiple characters if you have to!

✅ How can u reorganize your space for a new look in your videos?

The Brooklyn Coffee Shop example shows us that in a world of casual content, going professional can be your differentiator. While everyone else is trying to look effortless, maybe your move is to look…. effortful? In the best possible way. 😂

I’ve got waayyy more insights like this, if you’re trying to grow your brand or content game, reply to this email! Always down to help however I can. 🤗 And if you’re into this type of stuff, give me a follow for more tips on content, community, and scaling with CreatorX!