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Extra Value | What Defines Success?🤔

Extra Value | What Defines Success?🤔

PLUS: Selena Gomez and Rare Beauty are doing emails differently!

Creator X & JT Barnett
July 03, 2025

What’s Hot?

Rare Beauty and Selena Gomez are tapping into email and Substack.

Selena Gomez and the Rare Beauty team are really doing it right with their new Substack newsletter, Rare Beauty Secrets. Instead of blasting out promos or ad emails, they’re going deeper… sharing behind-the-scenes and stories from their global artistry director + building actual connection through long-form content. It feels personal and honestly? This is where brand storytelling is headed. 😎

Is This the End of Audience Building?

Podcaster, Tom Bilyeu just dropped a bombshell prediction for the future of content. Building an audience is now a waste of time? 🤔 AI will flood the market with 90% AI-generated content within two years, soooo making personal connection the only thing that matters!

IG’s new SEO update.

Jeff does a great job explaining new SEO updates and advice for brands and how they can take advantage. Starting July 10th, Instagram content will officially appear in Google search results. The key? 🔐 Treat your captions like mini blog posts, use strategic keywords, add on-screen text that matches your spoken words, and be intentional about the topics you talk about.

Bulletin boards? On TikTok??

TikTok quietly launched "Bulletin Boards", a broadcast channel feature, which seems familair to Instagram's version, currently available to select only select accounts like the Jonas Brothers. Will be keeping an eye on this update to see how it changes engagement on the platform. 🔍️

Sam and Colby's Peak Creator to IRL Strategy! 👻

Known for exploring haunted locations and abandoned asylums with 13+ million subscribers, Sam and Colby just opened "AsyluM - Room 1952" at Escape Hotel Hollywood. It's a masterclass in taking their digital content into real-world experiences while still being on brand!

Google's Veo 3 Video AI Goes Global

Google just rolled out Veo 3, their latest AI video generation model, to Gemini users in 159+ countries, but only paying subscribers get access, and you're limited to 3 videos per day.

Founder’s Corner

I’ve been thinking about something that doesn’t get talked about enough and it’s one of those mindset shifts that can seriously change the way you show up online.

Let’s talk about success for a second. Not what it looks like, but where it starts.

Creators with high self-worth will ALWAYS thrive 🚀

I always say this, and I reeeally mean it:

The moment that you have success in a video can't be the moment that you actually look at yourself as success.

Think about it, if you're waiting for that viral video or that follower milestone to feel worthy, you're already setting yourself up for failure. That validation has to come from within first.

Let’s get into why it matters so much.

You're Actually in a Relationship with Your Audience 🫶

A relationship? How?? 🤔

You’re asking someone to:

Spend their time scrolling and choosing your content.
Use their energy to actually engage to what you’re saying (actively listening)
Take actual action on your videos ( Like, sub, click link etc etc etc.)

That's a massive investment from them, that’s why the relationship is so important.

And in any relationship, if one person is unsure of themselves or holding back, it’s gonna feel off. You can’t fake confidence or clarity, so if you’re doubting your message or playing small, people feel that.

Some things that hold most creators back:

Fear of putting yourself out there.
Rejection mindset before you even post.
Uncertainty about your message.

This creates the opposite of what I call a ✨magnetic presence✨, that quality that makes people choose to follow, support, and believe in you.

The real work isn’t on camera 📸

Such a big part of content is actually the work that you put in outside of content creation. I'm talking about working on:

Your energy: How do you show up each day?
Your self-worth: Do you believe you deserve to be seen?
Belief in what you’re sharing: Are you convinced your message matters?

When you’re good internally, it shows up externally. And then showing up online doesn’t feel like pressure… it feels like momentum. 💪

Where your value really comes from ❤️

It’s not the views, followers, or how your last vid performed.

Your value as a creator comes from what you bring to the table before the metrics show up. So if you’re feeling stuck or lost in the algorithm, zoom out.

You have to do the deep mindset work. It’s tough I know, working on ourself and breaking limiting beliefs is try one of the most difficult things to do, but sooo f***’n rewarding. ⚡️

So get quiet enough to remember why you started in the first place, then post from there. The creators who last, who build real communities, who have true longevity? They all share this one trait: unshakeable self-worth.

When you do the inner work first, creativity transforms from pushing through fear and rejection into a process of gathering more friends who believe in your message.

So do the work. Believe in what you're sharing and know that you deserve to be seen.

As always, I'm wishing you guys the best. Much love! ✨