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Extra Value | Why Relationships Are The Core of Business Success

PLUS: Jake Paul is opening 25 sports bars, #booktok gets it’s own publishing company and why you should start making carousels on IG!

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Creator X & JT Barnett
October 24, 2024

Founder’s Corner

Business isn’t just about numbers or strategies. At the end of the day, it’s a game we play with ourselves, built entirely on the relationships we form. And if you’re serious about taking your business to the next level, I’ve got some thoughts on how mastering relationships—starting with the one you have with yourself—can transform everything you do.

It’s You vs. You

The better you understand and manage yourself, the better you’ll show up for others, and that’s a huge factor in your business. Trust me, I’ve learned that if you’re not solid internally, everything outside gets very confusing.

  • Ask yourself: Am I investing in my own development—mentally, emotionally, and physically?”

  • Take some time to reflect on this

Your Relationships With People Drives Your Success

Once you’ve locked in that self-awareness, the next big piece is how you connect with others. Business is built on relationships. Always remember:

  • People do business with people… not companies!

  • Focus on giving value without expecting anything in return, as this is the foundation of building strong relationships. When you help others, trust gets built, and with trust comes opportunity. 💐

Helping Others is the Foundation of Business.

Business isn’t just about selling; it’s about solving problems, and the best businesses are the ones that are laser-focused on helping people overcome challenges. Effective problem-solving leads to higher customer/ client satisfaction which inevitably drives your business growth!

  • Constantly evaluate how your business is solving problems. Is there room for improvement?

  • Regularly ask your clients: “What can I do to make your life easier?”

  • Look for feedback. The more you know about how your solutions impact others, the better equipped you are to refine and grow.

What’s Hot?

  • JT’s Takeaway: The online to IRL experience continues to get bigger, and if you are a creator who has a die hard audience, allowing them to experience something that you have put your hands or stamp on will give them an even closer affiliation to your brand, which is exactly what Jake is doing with his new sports bar partnership with Dog Haus.

  • JT’s Takeaway: If you have ever scrolled on TikTok and came across #booktok, you would know that the platform is responsible for an insane rise in Gen-Z and millennial consumers purchasing and reading physical books. As the platform has taken notice of that - initially doing a partnership section within Barnes & Noble stores called #booktok - they're now expanding by becoming a physical publishing company, which can follow on the rise authors that create on their platform and then help them product physical products in their world

  • JT’s Takeaway: Carousels are being shown in the reels tab now, which just means there’s an opportunity for some underpriced attention there. If you haven’t tried creating some carousels I would consider it!

  • JT’s Takeaway: TikTok Symphony is a creative tool that brands should spend a few minutes playing around with. When I spoke a few months back on a panel with a TikTok executive, the whole chat was about symphony and how they really want to empower companies and creatives with tips to help them create better. Check it out when you get a chance!

  • YouTube’s updated guidelines are focused on making it easier for creators by clarifying what counts as a Short and improving how the platform handles content.

  • In a sea of streaming platforms, this company is shaking things up by offering creators a unique monetization model. They give creators financial stakes, turning them into part-owners of the platform’s success.

  • An excellent document if you're looking to understand the latest trends in video consumption and how connection shapes viewer behavior. It's great for creators and brands seeking to leverage insights on short-form content and audience engagement.

  • This article shares key strategies to help protect your mental well-being in a fast-paced, social media-driven career.

  • Oren is spot-on when discussing discipline and how to “lock in” for success. He focuses on the importance of overcoming internal resistance, staying committed to regular skill-building, and sharing your work to gain recognition and collaboration.

Opportunities

My biggest focus right now is the recruiting firm I started called CreatorX. We help companies connect deeper with their audience by hiring the best creators in the world for their own accounts.

Our current openings ⬇️ 

  • LA, Content Creator, ~15-20 videos/month, ~$7000/month

  • Remote, Short Form Creator, 10-15 videos/month, ~$5000/month

  • Remote, Video editor, 1 video/week, ~ $6000/month

  • NY/ LA/ Austin, Short Form Creator, 10-15 videos/ month, ~$4000/month

  • LA, Short Form Creator, 20 videos/ month, ~$7000/month

  • Remote, Documentary filmmaker, 2 Youtube videos/month, ~$8000/month

  • Remote, Video Editor, ~40hr/week, Budget TBD

  • Remote, Short Form video editor, ~20-40 hr/week, ~$10,000/month

  • NYC, Short Form Creator, 15-20 videos/month, ~$7,000/month

  • Remote, Brand Journalist, Budget TBD

  • Remote, Short Form Creator, ~20 videos/ month, ~$6000/month

  • NYC, Short Form Creator, ~25-30 videos/month, ~$8,000/month

➡️ If you are a company wanting to recruit creators with us, click here

➡️ If you are a creator wanting to work with companies, click here

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