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Extra Value | Why Your FYP Feels Broken!

Extra Value | Why Your FYP Feels Broken!

PLUS: The latest on what’s new with IG and TT, and how Youtube is the new king! 👑

Creator X & JT Barnett
April 10, 2025

What’s Hot?

Youtube is worth $550 Billion now! 🤯

The platform is on track to become the biggest media company in the world! With YouTube TV climbing past cable giants, it’s rewriting the rules of entertainment and how content is being consumed now!

Another IG update

But you need a password. 🔑

How Vimeo is challenging Netflix!

Vimeo is stepping up with a new platform, Vimeo Streaming, designed to put creators in control. Their new service allows any video creator to launch their own subscription service and apps—no coding required, while also keeping more of the revenue!

TikTok gets 75 more days!

ByteDance is granted additional time to find a US buyer, with Amazon and Oracle in the mix.

Publishers are focusing on communities

I’ve said this before and I’ll say it again! 📣 Community is everything!! 📣
For book lovers and authors, building a community means deeper discussions and stronger reader loyalty!

QVC is on TikTok 24/7! 🛍️

QVC is going full throttle, launching a 24/7 shoppable livestream channel through TikTok Shop! With nearly 500,000 followers already, QVC is reinventing itself for the next-gen shoppers! Love seeing this!

Storytelling is KEY!

Loved this reel by Adam! Learn this 4 step Japanese storytelling strategy to take your vids to the next level!

CEO’s Corner

We’re officially in the era of content overload. 🥱
Like, truly. You’re probably seeing it already while you’re scrolling and FYP’s are now flooded with AI content, reposted clips, and endless videos from “clipping farms”.

What’s a clipping farm? 🤔

Here’s the quick 101: big streamers go live and set up Discords for hundreds of kids to clip content from their stream, and those kids blast those clips on new accounts trying to make them go viral. If they pop, they get paid 💸

BUT, this means platforms are now drowning in volume but not necessarily in quality 📉. And here’s my take… I don’t think the algorithms are going to be able to keep up with good content vs. bad content. 😪

So how do we cut through the noise?

This will be the rise of human curators! ⭐️ ⭐️

We’ve seen this story before. Think about when LimeWire or Napster blew up music and suddenly, we had access to millions of songs! And it wasn’t the platforms that helped us make sense of it all… it was playlists. Curated ones. From friends, from creators, from people who just got your vibe.

Now we’re going to see that in social content. Someone—maybe you 🤔, is going to become the person who curates the best content in beauty, fitness, cars, cooking… whatever space they know best! ✨ People will follow you not because you're making content, but because you're helping them find the content that actually matter or they find relatable!

The opportunity!! 🔥

This is going to be a real thing! A job, a business, a source of connection! 🤝

Because when people are overwhelmed by choice, they don’t want more content… they want clarity! They want you to tell them: “Hey, these are the 5 things worth watching today.”

So if you’re already the friend who’s deep in your niche, consuming content like it’s your job… well this is your opportunity! 😎🤙