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Xtra Value | Start Thinking About Life Like an Investor 📈

Xtra Value | Start Thinking About Life Like an Investor 📈

PLUS: Colleges are winning socials big time and Meta is making AI more social!

Creator X & JT Barnett
May 01, 2025

What’s Hot?

How colleges are turning their IG pages into money machines

It’s no longer about how well you play your sport… but how well you’re able to grow a community

This is your sign to start using “close friends”

How traditional loyalty programs are dying, but IG close friends is having a major shift. Brands and creators are effectively using close friends to build a members only club that is having wayyy more success.

A $13M investment that could help the creator economy

Fixated, a digital entertainment platform, just acquired Camp Talent and Moondust Management! On top of that, they brought in some heavy hitters to lead brand partnerships and help creators turn their platforms into real businesses. Backed by a $13M investment, this feels like a big step toward building a full creator ecosystem under one roof. 🔥

Meta is trying to make AI more ✨social✨

Meta just launched a standalone AI app powered by its new Llama 4 model to go head-to-head with ChatGPT. The app personalizes responses using your Facebook and IG activity, even letting you share AI chats in a Discover feed.

Olipop 🤝🏽 Crocs

Olipop’s bringing back their Orange Cream soda for good, and they’re throwing a whole Crocs-themed drive-thru party in LA to celebrate 🍊🧃. Expect wild mocktails, limited-edition “Orangesicle” Crocs, and even a virtual event if you can’t make it IRL!

How Expedias new partnership could revolutionize travel advertising!

Expedia just locked in a partnership with Beautiful Destinations to bring premium travel content into their in-house creative studio. This gives brands access to stunning visuals and built-in booking tech. It’s a big win for both sides: Beautiful Destinations gets their creators in front of more eyeballs, and Expedia turns scroll-stopping content into shoppable moments for advertisers.

The best bookmarking apps if you’re having trouble organizing your ideas

If you’re drowning in tabs or losing track of ideas you meant to save, this roundup has the best bookmarking apps to help you organize your thoughts and tighten up your content game. Clean workspace = focused thinking = better output.

Founder’s Corner

🧠 It’s not about money — it’s about perspective.

Most people hear “investor” and immediately think stocks, real estate, crypto, etc. But here’s the real unlock: the best investors don’t just think about money. They think about how they make decisions. About time, energy, attention. And when you start seeing life this way, you start making moves with more clarity, more confidence, and more long-term wins. That’s what this is about.

Let's dive into the mindset 🧠👇

Play the long term game.

If you're constantly looking for quick results, you're playing the wrong game. Think about how investors operate — they’re not checking stock prices every second. They’re thinking years ahead, staying calm when nothing seems to be happening. Apply that same lens to your own goals — your content, your business, your habits.

➡️ Most great things take time, and the best investors play the long game

➡️ Can you give yourself the patience for whatever you are working on to build?

➡️ Don’t look for immediate results

➡️ The best investors look at how their decision will impact them over a matter of years, not days

➡️ Do this same thing with your decisions in your daily life, stop playing the short term game and think longer term

Have less reaction to external events.

Markets go up and down. The best investors don’t flinch. Same goes for life. Not everything that happens deserves your energy or your reaction. This is about emotional clarity — staying calm, clear-headed, and rooted in your goals instead of being thrown off by what’s happening around you.

➡️ The best investors stay balanced and calm regardless of markets

➡️ When things happen outside of you, can you stay cool and collected?

➡️ It’s easy to get pulled into what the topic of the day is, but when you react to everything you make ungrounded decisions

➡️ If you are able to stay less reactive, your decision making stays clear, and you are able to remain in control

Bet on what you know well.

You don’t need to master everything. You just need to own your lane. Great investors double down on the industries and sectors they understand. You should do the same in your work, your creativity, your life. Know your edge — and lean into it hard.

➡️ The best investors know that they are going to be able to spot winners in categories they have a deeper understanding of

➡️ If you have an area of expertise, double down on it!!!

➡️ Follow the things that you have passion for, because you will put in more work and become more knowledgeable than others.

➡️ Doing things for other people, or reasons other than yours, won’t get you where you want to be

Look for opportunities when others don’t.

This is a huge one. The best creators, founders, and investors all share this superpower — they see possibility where others see problems. It’s not because they’re lucky — it’s because they’ve trained themselves to look for it. You can too.

➡️ The best investors look for opportunities where others see limitations

➡️ Can you do that in your own life?

➡️ Find positives in areas that may seem dominated by negatives

➡️ Search for the good around you, cultivate it

➡️ When you intentionally create that habit, you start to see opportunities everywhere, regardless of what others see

Trust your intuition.

At some point, you can read every playbook, analyze every strategy — but real leaders know how to trust themselves. Even when it’s risky. Even when there’s no clear answer. That kind of internal trust doesn’t show up overnight, but it can be built like any muscle.

➡️ The best investors trust themselves and their decision making, even when mistakes happen

➡️ Can you start building the relationship with yourself to have a high sense of trust?

➡️ The more you are able to trust yourself, the better you get at decision making and creating confidence

➡️ Start small, build on the habit, and eventually you will find yourself hearing your own intuition and knowing exactly what to do in any situation.

Being a great investor isn’t about how much money you make. It’s about how clearly you think. How well you trust yourself. How calmly you make decisions. How long you’re willing to play the game. You can start building that mindset right now — and you’ll start seeing life completely differently.⚡🙏❤️