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XV | How Creator Business's Can Survive

XV | How Creator Business's Can Survive

PLUS: Ashton Hall broke the internet this week and Good Good golf's $45M deal!

Creator X & JT Barnett
March 27, 2025

What’s Hot?

Good Good just landed a $45 Million funding

Big-time investors like Peyton Manning and Creator Sports Capital are leading the charge in this funding round. The Good Good is already crushing it on YouTube with nearly 2 million subscribers, and now they're selling gear at Dick’s Sporting Goods. Investments like these show, how betting on creators can reshape the way sports and entertainment brands scale!

Ashton Hall Gained 9 Million followers in 3 weeks

Ashton’s 4 a.m. morning routine is absolutely WILD—mouth-taping, ice-water face dunks, and banana peels as skincare 🤔. It might seem crazy, but clearly it’s working, because he just pulled in 1 billion views this March alone!

Content Creators 🤝 Joining Congress

26-year-old Gen Z creator Kat Abughazaleh, famously known for calling out Elon Musk and right-wing media is running for Congress in Illinois!

The IG carousel Playbook

Carousels are making a comeback, as many pages have started focussing on photos again. Oren gives a masterclass on how to execute that properly!

The attention economy explained

In 2025, attention is the most sought after commodity. This means all advertising has to be entertaining. Keep watching, because Eugene breaks it down perfectly! 🙌

How YT creators are influencing marketing

Creators like MrBeast and Dude Perfect are teaming up with Spotter to host the first-ever Spotter Showcase. The goal? Give CMOs exclusive access to creator content and next-level creative ad collabs!

From Youtube to Sesame Street!

Kid’s youtube channel, Toys and Colors is teaming up with Sesame Street for a three-episode crossover!

Updates on the TT ban

Senators urge Trump to extend the TikTok deadline!

Founder’s Corner

Let’s talk about creator businesses for a second. There are still huge opportunities out there, and if you’re a creator looking to launch something of your own, it’s still your time! 💫

But…

I’m seeing two things that are missing when creators turn their audience into a business:

a product that actually fits the market.
a team that can help build it.

A lot of creators have great engagement. This could mean a big following, maybe even a community or an email list, and naturally… the next step is launching a business. But not enough creators are asking: What product will my people will actually love? think in terms of product market fit. 😤

Here’s why product-market fit matters — and how you keep your audience coming back:

Hype sells once. Quality sells again. If the product doesn’t perform, your fans won’t return. ♻️
Loyalty comes from experience. Make the experience of using your product feel personal, seamless, and premium.
Trust can fade. Your audience trusts you until the product disappoints. Don’t burn that bridge… the focus should be to put out the best product, ALWAYS.
Competition is real. You’re not just up against other creators anymore—you’re competing with major brands and established companies. This is how you start thinking like a CEO! 👊

Which brings me to my second point…Surround yourself with a good team! 👏

If you want your business to grow beyond just you, you need other people who are just as invested. You need good people, who are thinking about product quality, operations, customer experience, all the little things that go into building something real. 📈

the biggest opportunity is in building teams around creators
Start with what you actually need. Hire very specific roles that you either don’t have time for or aren’t great at… then let them own it. 🤝

⚠️ Pro Tip: you have to invest in them first. Spend time training, sharing your vision, walking them through your workflows. Before they can take things off your plate, they need context and a clear understanding of what you’re trying to achieve!

If you’re serious about turning content into a real business, it starts with two questions: Is my product actually amazing? And who’s building this with me? Everything else flows from there.

I wish you the best and hope you can apply this advice in your business! ✨