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XV | "This Will Never Work" (Until It Does)

XV | "This Will Never Work" (Until It Does)

PLUS: The Sidemen Charity match just set the bar for entertainment and some cool things at SXSW!

Creator X & JT Barnett
March 13, 2025

What’s Hot?

Sidemen Charity Match sold out 90,000 seats at the Wembley!

This is a testament to the power of creators! The Sidemen Charity Match wasn’t just a game, it was a record-breaking moment that proved how much power creators have! 🔥Filling Wembley, pulling in millions of viewers and raising $6 million for charity… this is where the creator economy is at now, incase you still have doubts. 😤

Player 831 starts his YT journey

After winning $10 million on Beast Games, Player 831 (Jeff Allen) is now on Youtube. In a heart warming video, Jeff walks 365 miles across the desert carrying the weight of his son on his back. Watch the video to see his full story- loved this journey so much! ❤️

Paramount x SXSW and their IRL strategy

The production company set up a full immersive experience at SXSW, using it as a way to pull people in, showcasing their latest content, and keep their platform top of mind! In a market where every platform is fighting for attention, this is them playing the game differently—leaning into IRL engagement to build hype and lock in more subscribers.

Nara Smith has her own Erewhon smoothie

Her new smoothie Wellness from Scratch (a play on words from her viral tiktoks) goes for a hefty $23 at your local Erewhon. Would you try this this?🥤

An Honest conversation with Johnny Harris

Colin and Sameer take a dive deep, with YouTuber and journalist Johnny Harris, breaking down his videos and discussing his media company. A great watch for anyone interested in creative journalism and storytelling!

Sweetgreen’s new launch was perfect

You probably saw the new viral fries that Sweetgreen’s released last week, promoting healthy and simple ingredients. But why was is such a success?

Content that grows vs. content that sells

Cassie shares a fantastic carousel on how you need both aspects in your content to succeed. ✅

Disney x Fortnite

Disney is making an online world within Fortnite that gives players the ability to experience the Magic Kingdom while in game mode!

Founder’s Corner

For anyone who’s going outside the norm, trying something different, or building something new—being misunderstood is part of the journey. It doesn’t mean what you’re doing isn’t working.

People resist what they don’t understand

Human beings are creatures of familiarity. New things that challenge old ways can be really hard for people to grasp, so the first response is often doubt or dismiss. 🤷‍♂️

Misunderstanding doesn’t mean failure

Every breakthrough starts with resistance… mostly because it’s misunderstood.

This is usually the first stage of progress. Some of the most game-changing ideas were dismissed before they were embraced. If your vision is met with confusion or weird looks, just know… you’re onto something new! 😎

Skepticism is normal, but persistence is key

When people say, “That’s not how things are done” or “You can’t do that,” they’re speaking from their own limitations. It has nothing to do with you! 👏 Skepticism doesn’t define reality but your belief does!

Innovation is just early adoption

The difference between something being seen as crazy and being seen as genius? Is literally time. Given enough time, every bold idea finds its moment, that’s why you just have to keep your foot on the gas till that moment comes!⚡️ ⚡️
Remember, every major shift in business, technology, or culture was once considered “impractical”, until it wasn’t!💡

So if you’re building something new and hearing doubts or just outside noise from every direction, remember: your belief and conviction in your own ideas are what turn skepticism into success. 👏 Keep going 👏. What you’re building has value… and the world needs it! 🌎️